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About Me

With over 2 years in digital marketing, I excel in executing B2C and B2B strategies, achieved a 2% increase in total gross profit during the promotion campaign; delivered an impressive 600% ROI for Shihlin, earning $6 for every dollar invested.

Proficient in analytics, I measure campaign and brand performance. Currently overseeing major F&B brands like Shihlin (Indo) and Heavenly Wang (Indo), I craft impactful strategies on platforms, including TikTok, Instagram, and Facebook.

Skill Set:

- Digital Marketing Strategy - Social Media Management

- SEO and SEM - PPC Advertising

- Analytics and Reporting - Content Creation

- A/B Testing - Budget Optimization

+65 8900 3268

stephaniesuj@gmail.com

linkedin.com/in/catharina-stephanie/

Experience Highlight

Digital Marketing Specialist | PT Jaya Wira Jerindo (Tribina Group):

- Currently overseeing prominent F&B brands including Shihlin (Indonesia) and Heavenly Wang(Indonesia) .

- Objective: Enhanced awareness for new outlets, maintained relationships with loyal customers, and created market awareness, engaging both existing and new audiences.

Shihlin (Indonesia):

- Results:

• Delivered a remarkable 600% ROI; drove a 2% increase in total sales during the promotion campaign.
  
• Reduced the budget 35.71% and CPM by 31.89%, and increase 10% in Reach for Facebook Ads campaigns.
  

Heavenly Wang (Indonesia):

- Results: increase 24.43% in Impressions while maintaining the same budget and optimized Facebook ads.

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Skills

Certifications

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Education & Work Experiences

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Table of Contents

1. Shihlin Taiwan Street Snacks (Indo) - Digital Marketing Pipeline with Google Looker Studio

2. Heavenly Wang (Indo) - Digital Marketing Pipeline with Google Looker Studio

3. DVine Collagen - Digital Marketing Pipeline

4. Analytic & Data Studio

5. Content Marketing

6. Landing Page Creation

7. Facebook Ads & Search Engine Marketing (Google Ads)

8. Search Engine Optimization (SEO)

9. Customer Relationship Management

10. Shihlin Taiwan Street Snacks (Indo) - Digital Marketing Pipeline with Google Looker Studio

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Objective:

• Understand the performance of Facebook ads for Shihlin Taiwan Street Snack Indonesia.
• Analyze advertising data to identify relevant trends, insights, and opportunities.
• Optimize ad strategies to improve effectiveness and ROI.

Actions

• Integrated Facebook ads data into Looker Studio.
• Created performance reports and visualizations for ad campaigns.
• Used filters and dimensions to gain insights into ad performance.
• Compare ad performance against business goals.
• identified optimization areas: targeting, creatives, and bidding.
• Tracked and monitored changes to improve ad performance over time.
  

Achievements:

• Delivered a remarkable 600% ROI; drove a 2% increase in total sales during the promotion campaign.
  
• Reduced the budget 35.71% and CPM by 31.89%, and increase 10% in Reach for Facebook Ads campaigns.
  

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Shihlin Taiwan Street Snacks Indonesia

Click Here To See The Website

Objective :

• Make a website creation from scratch for Shihlin Taiwan Street Snacks
  

Actions :

• Design and develop an attractive and user-friendly website for Shihlin Taiwan Street Snacks
• Collaborating with the IT team to ensure seamless implementation
• Conduct through testing and issue resolution to deliver a visually appealing and functional website that enhances brand visibility and provides a smooth user experience
  

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Social Media For Shihlin Taiwan Street Snacks Indonesia

Objective :

• Implement a comprehensive content and social media strategy to promote Shihlin Taiwan Street Snacks, engage the target audience, and drive brand awareness.
  

Actions :

• Brainstorm creative ideas for Tiktok and IG content to ensure fresh and engaging videos.
• Develop a detailed content plan for IG and Tiktok, managing the posting schedule and delivering consistent and captivating content.

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Google Data Studio & Facebook Ads For

Heavenly Wang Indonesia

Objective :

• Understand the performance of Facebook ads for Heavenly Wang Indonesia.
• Analyze advertising data to identify relevant trends, insights, and opportunities.
• Optimize ad strategies to improve effectiveness and ROI.

Actions :

• Integrated Facebook ads data into Looker Studio.
• Created performance reports and visualizations for ad campaigns.
• Used filters and dimensions to gain insights into ad performance.
• Compare ad performance against business goals.
• identified optimization areas: targeting, creatives, and bidding.
• Tracked and monitored changes to improve ad performance over time.
  

Achievements:

: Impressions increased by 24.43% with the same budget after optimizing Facebook ad elements

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Heavenly Wang Indonesia

Design from scratch

Objective :

• Make a website creation from scratch for Heavenly Wang Indonesia
  

Actions :

• Design and develop an attractive and user-friendly website for Heavenly Wang Indonesia
• Collaborating with the IT team to ensure seamless implementation
• Conduct through testing and issue resolution to deliver a visually appealing and functional website that enhances brand visibility and provides a smooth user experience
  

Click Here To See The Website

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DVINE - Collagen Product

Click The Full Report Here

Dvine-Collagen Product

This is a landing page that I created to sell a beauty product called Dvine Collagen from this SVO's company. For 9 months, I used Facebook Ads to generate sales for DVINE Collagen Product

Facebook Ads Campaign:

Objective :

• Conduct content testing and run targeted ads on Facebook to generate leads for DVINE Collagen at the lowest cost and convert leads into sales.
  

Actions :

• Develop campaign structures for customer funnels.
• Create compelling copywriting and visual guidelines for ads.
• Analyze, optimize and generate leads.
  

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Content & Social Media Strategy for DVINE Collagen

Objective :

• Implement a comprehensive content and social media strategy to promote and engage the target audience for DVINE Collagen Product.
  

Content for DVINE Collagen :

• Create captivating content targeting individuals aged 30 years and above, addressing their skin concerns as they start paying attention to their tertiary needs.
  

Social Media for DVINE Collagen :

• Manage DVINE Collagen's intagram account, providing engaging content to enhance audience interest and connection with the product.
  

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Analytics & Data Studio

Project

Marketing plan to boost net revenue of Google Youth F/C Pullover Hoodie from Google Merchandise Store (Based on data Feb & March 2021)

Objective

• Develop Google Data Studio Report for Google Merchandise Store
• Gain insights from Google Analytics and give recommendations based on data given
  

Findings

• Based on comparison from February and March 2021, Increase in sessions, engaged sessions and a significant growth in total revenue but decrease in add to carts.
  

Recommendations

• To increase average basket size, we have to fix is to simplify the checkout process for puchased products and offer shipping cost promos.
  

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Content Marketing

Click The Full Report Here

Project

Infographic for Tikztok top online news media (Oct 2021)

Objective

• Create data drive content for Tiktok online news media
  

Actions

• Research relevant topic that has news value
• Collected raw data from various credible sources
• Created content brief and produced content (visualizer the findings into infographic with title "Tiktok of Top 15 Online News Media )
• Developed content distribution plan (proposed email pitch to medias)
  

Tools

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Landing Page Creation

INUIT- Leather Spa

This was a mockup group project that used real budget in advertising its services to generate leads. INUIT provides the best care and maintenance for customer's bags and shoes by using innovative technology and chemicals.

PROJECT : Landing Page Creation for Inuit (May 2021)

OBJECTIVE :

• Establish a landing page that contains a full description of the business, submission form and a call to action (CTA) to generate keads. The landing page will be used to provide information for potential customers when they click on ads.
  

ACTIONS :

• Brainstormed layout ideas with the team to deliver the best customer experience.
  
• Produced engaging and compelling copywriting that appeals to the target markets.
  

Tools

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Facebook ads and Google Ads

Click The Full Report Here

PROJECT : Facebook Ads and Google Ads Campaign for INUIT Leather Spa (June 2021)

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Search Engine Optimization (SEO)

Click The Full Report Here

PROJECT

• SEO plan for Jurnal.id landing page (July 2021)
  

OBJECTIVE

• Develop SEO strategy to improve traffic of specific Jurnal.id's content.
  

ACTIONS

• Conducted keyword reserach, page analysis and determined the main and LSI Keywords.
  
• Performed on-page content analysis, conducted competitor research and created improvement plan.
  
• Developed backlink strategy to get more organic exposure as part of off-page technical plan.
  

Tools

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Customer Relationship Management

PROJECT

• CRM strategy plan for INUIT Leather spa (August 2021)
  

OBJECTIVE

• Develop CRM strategy to build engagement and relationship with customers at different stages of their lifecycle.
  

ACTIONS

• Created customer lifecycle journey from acquiring, retaining until reactiviting.
  
• Developed 5 customer segmentations based on RFM calculation
  
• Created campaign (email and push notification) for 2 selected segments and automation workflow for 1 specific segment
  

Tools

Click The Full Report Here

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User Interface Design

PROJECT

• Create design for TahuTech's landing page (January 2022)
  

ACTIONS

• Create a design that focuses on the user's visual experience.
  
• Designing each individual screen with which the user will interact, including the layout, spacing, hierarchies and other elements.
  

Tools

The End

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